Karen Houghton

Hi everyone,

At Ancoats Dispensary Trust we ran a successful campaign which is still available to view on Spacehive if anyone is interested (search for Restore the Beating Heart of Ancoats)

My lessons from this are:
remember the power of narrative, personal stories are what attracts people to support something
Try to create a hook or link for people to be interested in, so for us these were Manchester, politics, working class people, radical communities, medical history , the sense of community, Lowry and more
Work your social media channels, over and over
Solicit support from local media. Manchester Evening News adopted us and we had a guaranteed story every week
Be prepared to work hard maintaining momentum throughout the campaign
Stories, stories, stories

Hope this helps!